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06
Apr
News
How to Create a Customer Persona That Actually Attracts Your Dream Client
Most personas collect dust in a Google Doc. Â But with this method yours will be magnetic, the map that guides every word, every design, eve...
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17
Mar
News
Strait of Hormuz Closed: Why Prices are Skyrocketing
When a conflict breaks out in the world, such as the one involving Iran, the United States and Isreal in the Middle East, may seem distant ...
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16
Feb
News
How to Use the Lover Brand Archetype: Intimacy, Desire, and Devotion
The Lover Brand Archetype Some brands don’t shout.They beckon. They lure... They don’t persuade through logic alone, but through feeling an...
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07
Feb
News
From Beer Mug to Brand Icon: A Fresh Start for this Local Bar
Friendly Bob's is a favorite local bar and restaurant. For years, the Friendly Bob’s logo did its job...technically.Two beer mugs. A bold ...
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07
May
News
How To Build A Savings Even When You're Broke
Once upon a budget, many of us believed that saving money was something you did after the bills were paid and the fun was had. But darling,...
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06
May
News
How To Craft a Customer Persona & Why Your Business Needs One
A business is like a story—and every unforgettable story needs one thing, a lead character. In branding, that character isn’t you—it’s your...
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