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16
Feb
News
How to Use the Lover Brand Archetype: Intimacy, Desire, and Devotion
The Lover Brand Archetype Some brands don’t shout.They beckon. They lure... They don’t persuade through logic alone, but through feeling an...
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07
Feb
News
From Beer Mug to Brand Icon: A Fresh Start for this Local Bar
Friendly Bob's is a favorite local bar and restaurant. For years, the Friendly Bob’s logo did its job...technically.Two beer mugs. A bold ...
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07
May
News
How To Build A Savings Even When You're Broke
Once upon a budget, many of us believed that saving money was something you did after the bills were paid and the fun was had. But darling,...
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06
May
News
How To Craft a Customer Persona & Why Your Business Needs One
A business is like a story—and every unforgettable story needs one thing, a lead character. In branding, that character isn’t you—it’s your...
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18
Apr
News
Make Tariffs Great Again?: Trump, Tariffs, & Trade Wars
Well, well, well it's been an interesting ride since "Liberation Day". In a world spun together by silk, circuitry, and shipping lanes, eve...
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28
Oct
News
Inflation Exposed: Expert Tips to Preserve and Grow Your Wealth
We have all watched in recent years as inflation has risen to record levels, quietly diminishing the value of our hard-earned money. Like a...
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